Benjamin Moore formally introduced the paint company’s official color of the year.  And, it is anything but drab.

Shadow 2117-30, is , a rich, royal amethyst.

“Allusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a ‘past’, yet it can also make a contemporary, color-confident statement,” said Ellen O’Neill, Benjamin Moore Creative Director. “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.”

We think Shadow 2117-30 is the perfect color to paint your laundry room or mudroom.

Extra energy and harmony are definitely in demand in calming the potentially bubbling chaos of laundry piles, muddy winter boots and scattered backpacks.

And who doesn’t want to interject sophistication, provocativeness and poetry into the mundane chore of laundry.

We will be looking forward to this royal burst of color in the year ahead.